SECURITY & ANTI COUNTERFEIT LABELS

As the apparel industry becomes more competitive, protecting products from theft and imitation is more important than ever. Security and anti-counterfeit labelling solutions help safeguard both merchandise and brand reputation, giving customers confidence that they are purchasing legitimate goods. At Jointak, we provide a range of advanced protection technologies— including Radio Frequency (RF), Acousto-Magnetic (AM), and our patented CertiEye solutions—designed to help retailers secure their products and maintain authenticity throughout the supply chain.

Security Label Options for Apparel

Radio Frequency (RF) Labels

RF labels are among the most commonly used theft-prevention tools in retail. These lightweight, discreet tags emit a radio signal that triggers an alert if an item is taken through store security gates without being deactivated. Their slim profile and compatibility with standard security systems make them suitable for a wide variety of garments.

Acousto-Magnetic (AM) Labels

AM labels operate using acousto-magnetic technology, offering strong detection coverage—especially in stores with wide entry and exit points. Their resilience to temperature and environmental changes makes them well suited to high-traffic or outdoor retail settings.

Anti-Counterfeit Label Solutions

CertiEye Anti-Counterfeit Labels

Our CertiEye labels combine secure coding and digital verification to help protect brands from counterfeit activity. Each label carries a unique identifier that government agencies, brand owners, and consumers can verify using a mobile device. This simple authentication process ensures the item is genuine, helping retailers strengthen brand protection and reinforce customer trust.

Key Benefits of Security and Anti-Counterfeit Labels

Reduced Shrinkage: RF and AM labels act as an effective deterrent against theft, helping retailers reduce losses and improve store security.
Protection of Brand Value: CertiEye labels allow customers to confirm authenticity instantly, supporting brand integrity and reducing the risk of counterfeit goods entering the marketplace.
Greater Customer Confidence: When shoppers know a product is genuine and protected, it enhances their overall experience and encourages long-term loyalty.
Improved Inventory Control: With fewer losses and more consistent tracking, retailers benefit from more accurate stock data and smoother inventory processes.

Common Applications in Apparel Retail

Garments: Use low-profile RF or AM tags on clothing items to prevent theft while maintaining a clean and unobtrusive appearance.
Premium Accessories: CertiEye labels are ideal for high-value products that are frequently copied, including handbags, luxury apparel, and branded accessories.
Footwear and Outerwear: RF and AM labels offer durable, tamper-resistant protection for heavier items such as jackets, coats, and shoes—particularly in busy store environments.

Custom Security and Anti-Counterfeit Solutions

Jointak’s security and anti-counterfeit labels can be fully tailored to align with your brand requirements. We work with apparel retailers to create a solution that delivers both protection and a cohesive presentation.

Branded Designs: Incorporate logos or brand elements directly into the label.
Sustainable Materials: Eco-friendly options are available for anti-counterfeit labels to support environmentally conscious brands.
Custom CertiEye Integration: CertiEye labels can be adapted to fit your packaging and product style seamlessly.

Why Choose Security and Anti-Counterfeit Labels?

Dependable Protection: RF and AM systems provide reliable theft deterrence for a wide range of apparel products.
Authenticity Assurance: CertiEye enables straightforward verification, reinforcing trust at every stage of the customer journey.
Operational Efficiency: These solutions work smoothly with existing retail security systems and can simplify checkout processes.
Sustainable Options: Brands can uphold environmental commitments while still safeguarding their products.

Security and anti-counterfeit labels are essential tools for protecting merchandise, reinforcing brand value, and supporting customer confidence. Jointak delivers a comprehensive range of modern, customisable solutions, from RF and AM technologies to advanced CertiEye verification, to meet the demands of today’s apparel sector.

For more information on how our security and anti-counterfeit labels can support and protect your brand, please contact us.

FAQ’s

1. What are security and anti-counterfeit labels, and how do they work?

Security labels, such as RF (Radio Frequency) and AM (Acousto-Magnetic) tags, are designed to prevent theft by triggering an alert if an item passes through store security gates without deactivation. Anti-counterfeit labels, like CertiEye, include unique codes that allow customers, retailers, and authorities to verify the authenticity of a product using a mobile device, ensuring the purchase of genuine items.

2. What are the benefits of using these labels for apparel retailers?

These labels help reduce shrinkage and theft, protect brand integrity, and enhance customer trust. They also simplify inventory management by providing better tracking of merchandise, ensuring products are genuine, secure, and properly accounted for throughout the supply chain.

3. Can security and anti-counterfeit labels be customised for my brand?

Yes. Labels can be tailored to include your brand’s logo, design elements, or product information. Options are available in different sizes, materials, and technologies—including eco-friendly alternatives—so your labels not only protect your products but also align with your brand image and sustainability goals.